Stratford Tourism

Challenge

Develop a dynamic and contemporary brand for Stratford, Ontario.

Solution

We led with insight: Stratford, Ontario is more than just the Shakespeare Festival; it is Canada’s premier arts town. We developed a brand identity that centred the breadth of artistic offerings in the town, helping to make Stratford synonymous with the arts. Further, our cheeky advertising captured hearts with the spirit of the town, resulting in a 43% increase in display ad conversion and 35% decrease in cost per conversion, in just one month.